I used to think it was Fear but the closer I get to E-Day (Entrepeneur Day) I find that my most hated emotion is FRUSTRATION. Let me just put down this bottle of Tequila and I'll explain.
I have courted a guy who has a seriously kicking brand, he's on the up, lots of TV and press and I made some seriously clever moves to get a meeting with him. Nothing under hand or salesy, just straight talk. And I got the meeting.
I spent an hour with him and got him all fired up (look just ignore the sexual language and overtones ok, but he did smell good!) and at the end, he agreed to the first of a series of pieces of business and amazingly he never mentioned cost. Tom Peters would love me, I got him so enthused and on side about what we could do, he didnt care about cost and just appreciated that he had to have this service.
But I couldnt leave it alone. AGGHGGGAHGHAGHG!
Just before he left, I said, listen, cost wise we're looking at approximately X. Yes you guessed it. The X I mentioned was paltry and he practically laughed and in that moment I completely devalued all I had said. I remeber my brother telling me once that its not what you can do that matters, its what people think you can do. Following our phone and email conversation, this custmore thought I was big cheese, I talked big cheese, I walked big cheese and then I squeaked like a little mouse. eeeee, eeeee... eeeeeee.... eeeee.......e
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