sui juris

my uncoordinated leap into self employment

sui juris: independent, at liberty, autarchic, autonomous, enfranchised, freed, liberated.

Little did I think that I'd be the greatest hinderance to growing this business.

Way Well I never claimed to be the brighest of sparks and to be honest some things take a while to sink in. I am reminded of several occasions in my life when my deeply ingrained synaptic pathways prevented me from seeing what was blindingly obvious to others. My initial fears about setting out on my own were quickly replaced by a fear fueled motivation and drive not to mention the pressure of a bunch of new business from pretty much day one. And yes I know all the adages about working smart not hard; about being productive and not just busy and I have rattled them all off to others with  great aplomb in my time. But I was ill prepared for the fact that I would actually be the greatest hinderance to this being successful.

It kinda happened in a flash as a friend (also a start up junkie) was describing an issue with one of his early hires. What became apparent early on was that said 'manager' hadn't a clue what the employee did. Well thats not eaxctly right, he knew what she did but he (the manager) could not have done it himself. Instinctively I was about to go off on one of my preachy, sermonising rants about a good manager knowing every aspect of the business when suddenly something deep in the receesses of my tweeny brain flickered just long enough for me to bite my tongue.

I remebered how I always marvelled at his ability to delegate, his ease with managing other people and suddenly I realised that he didnt know how to do any of their jobs. He barely understood the technical nature of what they did and yet he was able to run a successful startup. Anyone who has played that game Jenga will be familiar with the feeling just before the tower of wooden blocks collapses, they seem to teeter in slow motion for an eternity and then cascade all over the table.

My friend looked at me in dismay as yet another edifice of presumptions collapsed in my head. You see, I knew how to do practically every step of every job in my own startup. Having faithfully documented the process of getting and delivering business, I had identified nine steps and I realised that I could do each of these steps. And as I compared our respective approaches to manageing a business I realised how this apparent benefit had in fact turned out to be the greatest curse.

The fact that I can do all nine steps invovled in my business means that I invariably do. Its easier to just do it myself than to build a process and delegate it to others so I end up doing at least six out of the nine jobs. The problem however is that I'm so busy doing the work, that I haven't time to do the business (if that makes sense). I'm not just filling the gaps, I am permanently involved in every step of the process with every customer and rapidly realising that this cannot work if I'm to grow this business. If my customer numbers doubled tomorrow, I'd be in serious trouble.

Subject: Dear Employee
Get out of your own way. Stop being a control freak. As long as you continue to be centre of the company, it will never grow beyond you. Relinquish control and start to delegate to others.

March 26, 2006 in Dear Employee, Ground Rules, Structure | Permalink | Comments (7) | TrackBack (0)

Once, twice, three times removed.

I put in a call today to the MD of a PR agency cause what I do is very much related to what he does.

I prepped for an hour and a half for the call, I lined up all the ducks, thought out the call, what I wanted from it ( a meeting), answers to possible objections (he doesnt know me) and even upside for him (cudos with his customers). But he was in a meeting. Fine I thought, I'll call him back tomorrow and I'll keep calling till I get him and get a meeting.

Remember But then I thought, hang on, how many steps am I from the end customer, how far am I from the guy who writes the check.  Me to the MD, the MD to his account exec, the account exec to his opposite number in the client company, the client exec to his boss who probably has to clear spend with the client CFO. For a start up, with a staff of one, thats way too many hurdles, way too many potholes and way too many people to keep happy.

Dear Employee
Subject: New Company Policy
You can't  afford the time required to deal through several people. Contacts are great but they must lead you to the end customer, ie the man who cuts the cheques.

qed


September 21, 2005 in Dear Employee, Ground Rules | Permalink | Comments (0) | TrackBack (0)

New Buck Stopping Policy

Dear Employee
You have a job, you've had jobs for years, about 15 now, and whether you liked them or hated them, they provided you with somewhere to go in the morning. There was a place, a time, an office, people, a reason to rush in early or stay late. Even the down time had structure 'cause you were going somewhere and meeting someone.

Shock And now in three weeks time, all that will not be provided by someone else, it will have to come from you. Things like meeting the Tax people and get yourself properly set up and registered are not really worrying you, the business development side of things is not really worrying you, in fact the financial side of things is not really worrying you either, as you have a 6 month cushion of savings should the worse happen.

No, the thing that really scares you is you. You see, you're rather lazy and disorganised and you tend to put things off till the last minute. Never put off till tomorrow, what you can do the day after. You are having to face aspects of your personality, that are deeply ingrained,  the synaptic pathways are hardcoded into your cerebral cortex and you're not sure how its going to work with no one breathing down your neck, telling you what to do. No I'm afraid the buck stops very firmly right here with you.

September 10, 2005 in Dear Employee | Permalink | Comments (0) | TrackBack (0)

Categories

  • Dear Employee
  • Emotions
  • Ground Rules
  • Herself
  • Inspiration
  • Me Brother
  • Structure

Archives

  • March 2006
  • November 2005
  • September 2005
Subscribe to this blog's feed
Add me to your TypePad People list
Blog powered by TypePad