sui juris

my uncoordinated leap into self employment

sui juris: independent, at liberty, autarchic, autonomous, enfranchised, freed, liberated.

Little did I think that I'd be the greatest hinderance to growing this business.

Way Well I never claimed to be the brighest of sparks and to be honest some things take a while to sink in. I am reminded of several occasions in my life when my deeply ingrained synaptic pathways prevented me from seeing what was blindingly obvious to others. My initial fears about setting out on my own were quickly replaced by a fear fueled motivation and drive not to mention the pressure of a bunch of new business from pretty much day one. And yes I know all the adages about working smart not hard; about being productive and not just busy and I have rattled them all off to others with  great aplomb in my time. But I was ill prepared for the fact that I would actually be the greatest hinderance to this being successful.

It kinda happened in a flash as a friend (also a start up junkie) was describing an issue with one of his early hires. What became apparent early on was that said 'manager' hadn't a clue what the employee did. Well thats not eaxctly right, he knew what she did but he (the manager) could not have done it himself. Instinctively I was about to go off on one of my preachy, sermonising rants about a good manager knowing every aspect of the business when suddenly something deep in the receesses of my tweeny brain flickered just long enough for me to bite my tongue.

I remebered how I always marvelled at his ability to delegate, his ease with managing other people and suddenly I realised that he didnt know how to do any of their jobs. He barely understood the technical nature of what they did and yet he was able to run a successful startup. Anyone who has played that game Jenga will be familiar with the feeling just before the tower of wooden blocks collapses, they seem to teeter in slow motion for an eternity and then cascade all over the table.

My friend looked at me in dismay as yet another edifice of presumptions collapsed in my head. You see, I knew how to do practically every step of every job in my own startup. Having faithfully documented the process of getting and delivering business, I had identified nine steps and I realised that I could do each of these steps. And as I compared our respective approaches to manageing a business I realised how this apparent benefit had in fact turned out to be the greatest curse.

The fact that I can do all nine steps invovled in my business means that I invariably do. Its easier to just do it myself than to build a process and delegate it to others so I end up doing at least six out of the nine jobs. The problem however is that I'm so busy doing the work, that I haven't time to do the business (if that makes sense). I'm not just filling the gaps, I am permanently involved in every step of the process with every customer and rapidly realising that this cannot work if I'm to grow this business. If my customer numbers doubled tomorrow, I'd be in serious trouble.

Subject: Dear Employee
Get out of your own way. Stop being a control freak. As long as you continue to be centre of the company, it will never grow beyond you. Relinquish control and start to delegate to others.

March 26, 2006 in Dear Employee, Ground Rules, Structure | Permalink | Comments (7) | TrackBack (0)

Anecdotal Evidence

My friend Bryan is a psychology professor, he told me recently that eye witness testimony is notoriously unreliable. Aparently the more adamant someone is about remembering a specific piece of information, the less reliable they are as witnesses. Ironically enough it's the person who has vague recollections and impressions about an incident or event that are more reliable and typically the ones who's testimony was traditionally ignored in courts of law.

I started this business on a hunch;  on a vague impression, an idea of sorts, not on detailed comprehensive market research, I havent even the whiff of a business plan and to be honest dont have time to do one. I have a general feeling about where its going, an inclination about how I 'll get there (which I only arrived at after an argument with Herself) and a lot of anecdotal evidence for why it should work.

Science Bryan also says that science is not about a noble open search for truth, infact its actually a bunch of people looking for proof of what they reckon they already know. The great thing about this is that I dont really know where it will go and to be honest I don't think anyone who starts a business really does, we have an idea and we look for proof that we're already right. I've said this before and I'll say it again, I'm a skeptic about any book or author that tries to account for their success with a recepie. The uncertainty is wonderful, who knows whether these anecdotal evidence and impressions will actually amount to anything, but isnt that the beauty of it, who knows what will happen.

If it works, I hope I'm man enough to admit that I didnt have a master plan, that I didn't have the midas touch. I stumbled. but I stumbled forward.

November 03, 2005 in Inspiration | Permalink | Comments (1) | TrackBack (0)

Deserves a post all of its own..

A comment I made in a recent post deserves a little more room to breath.

"We have entrepeneurs in Ireland too, only we call them chancers"

Will be revisitied in later post about Irish attitiudes to "sole traders" as the tax man calls us.

September 21, 2005 in Emotions, Ground Rules | Permalink | Comments (20) | TrackBack (0)

Once, twice, three times removed.

I put in a call today to the MD of a PR agency cause what I do is very much related to what he does.

I prepped for an hour and a half for the call, I lined up all the ducks, thought out the call, what I wanted from it ( a meeting), answers to possible objections (he doesnt know me) and even upside for him (cudos with his customers). But he was in a meeting. Fine I thought, I'll call him back tomorrow and I'll keep calling till I get him and get a meeting.

Remember But then I thought, hang on, how many steps am I from the end customer, how far am I from the guy who writes the check.  Me to the MD, the MD to his account exec, the account exec to his opposite number in the client company, the client exec to his boss who probably has to clear spend with the client CFO. For a start up, with a staff of one, thats way too many hurdles, way too many potholes and way too many people to keep happy.

Dear Employee
Subject: New Company Policy
You can't  afford the time required to deal through several people. Contacts are great but they must lead you to the end customer, ie the man who cuts the cheques.

qed


September 21, 2005 in Dear Employee, Ground Rules | Permalink | Comments (0) | TrackBack (0)

Fate! my arse!

Normally I would slap somone who would try to use language in an attempt to ascribe all sorts of idiocies to even more ludicrous entities. I shall however indulge my looney bone for a moment (My therapist says I should branch out).  There is a book called, "First you have to row a little boat" and if you can get past the schmaltz (token american sounding slangy word for our readers across the pond) it's a good read about life being like sailing. I know , I know, but you'll just have to trust me on this one cause the Author's got some gems.

Sleep His thrust is that
all the real fights we have are with ourselves. He says that all of lifes major battles are the internal ones. I'm not afraid of the market place, the product not selling, the competition, the banks, (ok I am afraid of herself but thats for another post) what I am afraid of is me. Me not being disciplined enough, and no this isnt a trip, I'm a genuinely lazy bastard.

My brother (remember him from such info-mercials as Fear, Mr President, Fear... and Caring, sensitive, emotionally atuned millenium man ) well he reckons its because I never got a handle on delayed gratification, never knew how to finish something and reward myself later. I was always cute and political enough to get the goodies upfront (Ask herself :-) and maybe he has a point.

And heres the bite, same day I was watching TV, (see I told you I was lazy) and some programme had another latin phrase, this one went..
"Vincit Qui Vincit"... and means
"
He conquers all, who conquers himself"

They'd cut you to the bone those feckin Romans.

September 17, 2005 in Emotions, Inspiration, Me Brother | Permalink | Comments (0) | TrackBack (0)

Size matters, oh yes it does.

I used to think it was Fear but the closer I get to E-Day (Entrepeneur Day) I find that my most hated emotion is FRUSTRATION.  Let me just put down this bottle of Tequila and I'll explain.

I have courted a guy who has a seriously kicking brand, he's on the up, lots of TV and press and I made some seriously clever moves to get a meeting with him. Nothing under hand or salesy, just straight talk. And I got the meeting.

I spent an hour with him and got him all fired up (look just ignore the sexual language and overtones ok, but he did smell good!) and at the end, he agreed to the first of a series of pieces of business and amazingly he never mentioned cost. Tom Peters would love me, I got him so enthused and on side about what we could do, he didnt care about cost and just appreciated that he had to have this service.

But I couldnt leave it alone. AGGHGGGAHGHAGHG!

Mouse_1 Just before he left, I said, listen, cost wise we're looking at approximately X.  Yes you guessed it. The X I mentioned was paltry and he practically laughed and in that moment I completely devalued all I had said. I remeber my brother telling me once that its not what you can do that matters, its what people think you can do. Following our phone and email conversation, this custmore thought I was big cheese, I talked big cheese, I walked big cheese and then I squeaked like a little mouse.  eeeee, eeeee... eeeeeee.... eeeee.......e

September 13, 2005 in Emotions, Me Brother | Permalink | Comments (0) | TrackBack (0)

Mr. Moynihan's Revenge

Heres a sentence you dont see much theses days.  "I had a latin teacher". The implications are massive. Firstly I must be at least 70 years old when in fact I'm thirty five. I must have been beaten regularily at school for taking Latin and I was. But watching the bullies headscratch in front of my Latin grafiti gave me perverse pleasure  (hat tip to "the Life of Bryan").

Lion More importantly though was the daily ritual of deciphering Mr Moynihans accent. Imagine a man who pronounced the word 'yellow' as 'yullah' and now have him teach you latin. Oh the joy.  Had we been beamed back to Rome and said a word in Moynihans accent, we would no doubt have been the first christians in Roman history, thrown to the lions for maligning the language. But, and theres always a but (title of an upcoming post no doubt), 20 years after forgetting most of my latin allow me to dazzle you with a phrase that beautifully sums up my approach to this blog indeed to any other site blog or book that would pretend to offer you some recepie for entrepeneurial success. Wait for it....

Post Hoc Ergo Propter Hoc. Roughly translated it means 'after this, therefore because of this' and it shines a light for me on one of the most widespread human fallacies. It suggestst, that just because B comes after A, that A has caused B. Watch it beautifully at work in the interviews that you read with successful busines men and women as they trawl their past actions and ascribe to them a meaning and weight that they can ill carry.

As if succes in business were reducable to a set of key moments or events ar actions and the implication being that if us poor mortals could but re-produce these activites, we too would have equal success.  Doctors advice when it comes to successful business web sites, blogs and interviews that fill our pages and cyber spaces, - take it all with a grain of salt (and that includes this too!)

September 13, 2005 in Ground Rules | Permalink | Comments (1) | TrackBack (0)

Fear, Mr President, Fear...

Fear Fear, my brother re-assures me is the greatest motivator, its also the one that stops you sleeping, eating, having sex and generally enjoying anything. Isn't there a chineese saying that a man who has a toothache cannot be in love. I sat in a restaurant last night with herself, and tried my damnest to keep focused, to listen to the details of the week but my brain kept drifiting away to how many clients I have, how many more I need, where they’ll come from, when they’ll come and what they’ll look like. A man who wants to start a business cannot be attentive. As if I really needed to be any more self absorbed.

Admittedly the whole week wasn’t like this, there was that 45 minute period last Monday. I got some business and the buzz lasted oh all of 45 minutes, during which I sat back watched an episode of West Wing had  a bite to eat, and generally congratulated myself for being such a great- what is it the Americans say? -"Entrepeneur". That’s me I thought, I'm an entrepeneur, this must be what Wired and Fast Company talk about all the time. The buzz and thrill of the win.
Lo and behold 45 minutes later, once the episode was over, there was the fear again.

Shit, I thought, now I actually have to deliver the work I've won, and according to the business books I need to be turning them into customers for life, I need to be upselling, I need to be maximising value. I turned the TV back on and cued up the next episode of West Wing, hmmm, I thought, now lets see what President Bartlett has to say on the issue of stakeholder value.

September 10, 2005 in Emotions, Me Brother | Permalink | Comments (3) | TrackBack (0)

Caring, sensitive, emotionally atuned millenium man.

I had, what I thought, was a flash of inspiration, it was a 'Gerry Maguire' moment to be precise (No fool, not "you had me at hello"!!). Remember the part where he's in the locker room, asking the footballer "help me to help you".

Gorilla Well there I was, wanting to start the discussion about going solo and I suddenly thought, why could'nt I be the caring sensitive emotionally atuned millenium man and ask herself what it is she needs for me to go solo. I had given much consideration to my own pavolovian, emotional and psychological needs (I had surmised that in order to start a business I needed, a dressing gown, a full fridge, a computer, a TV, oh yeah and a credit card with a paypal account to hide the money from the Tax people.)

So lying in bed one fateful night,  I decided to pop the question, fully expecting herself to need some time, a week or so to come up with a list of fluffy, bunny rabbit needs. Without blinking she turned to me and machine gunned off 5 things. Straight out, she came, with a list of 5 issues that she was concerned about and worried about and needed adddressed in order to support my dive into independence. What were they?

  1. 6 months worth of the mortgage in the bank
  2. Propper financial accounting
  3. Complete compliance with all tax laws
  4. Somewhere to go so I wouldn’t sit in my dressing gown all day
  5. Somewhere to go so I wouldn’t eat and watch TV all day

Oh yeah and number 6, she didn’t want to be my boss and have to chase me on all these issues.

September 10, 2005 in Herself | Permalink | Comments (11) | TrackBack (0)

New Buck Stopping Policy

Dear Employee
You have a job, you've had jobs for years, about 15 now, and whether you liked them or hated them, they provided you with somewhere to go in the morning. There was a place, a time, an office, people, a reason to rush in early or stay late. Even the down time had structure 'cause you were going somewhere and meeting someone.

Shock And now in three weeks time, all that will not be provided by someone else, it will have to come from you. Things like meeting the Tax people and get yourself properly set up and registered are not really worrying you, the business development side of things is not really worrying you, in fact the financial side of things is not really worrying you either, as you have a 6 month cushion of savings should the worse happen.

No, the thing that really scares you is you. You see, you're rather lazy and disorganised and you tend to put things off till the last minute. Never put off till tomorrow, what you can do the day after. You are having to face aspects of your personality, that are deeply ingrained,  the synaptic pathways are hardcoded into your cerebral cortex and you're not sure how its going to work with no one breathing down your neck, telling you what to do. No I'm afraid the buck stops very firmly right here with you.

September 10, 2005 in Dear Employee | Permalink | Comments (1) | TrackBack (0)

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